How to Write Great Content for Your Website
Summary - How to write, position and format great content that empowers and informs your website visitors.
Writing Informative Content
When visitors search for services like yours, they will need clear, to-the-point information; answers to the questions they may have about what you do; give it to them.
This helps your potential clients make an informed buying decision. Knowledge is power and giving your users information that helps them make a better buying decision empowers them. And who do you think an empowered client will buy from?
Here’s how to empower your users: Think about the information your potential clients would want to know and then write about it. Visitors will want answers to questions like these:
- What does your company do?
Make it plain and simple. It shouldn’t take no more than a few lines of text to explain this. Next is the more important part: - What will your company do for me?
List the benefits from the greatest to the least. Make it plain and simple. This is what everyone wants to know. - How are you better than your competitors?
Why should I choose you? How are your different? List some of reasons or even do a comparison chart. - What are your services?
Give a brief description for each service you provide. As said before: keep the information plain and simple – in a short paragraph. Afterward, you can expound into further detail. - Can I trust you?
This is one of the biggest questions when dealing with services found on the Internet – add some client testimonies, BBB ratings and other information that builds credibility. When receiving Social Security and Credit Card information through your website, you will need to purchase a SSL certificate. A certificate secures your site from any data that could be stolen during a form transfer. When dealing with sensitive information, that little lock icon and the “https” in the address bar brings a sense of relief as the visitor knows their information is safe. - How do I reach you?
List an e-mail, your location (if only the city and state) and especially a phone number. People need to know they can reach a live person if they need too. - How much does it cost?
You do not have to list your prices all the time, but if this is a frequent question, list some examples and the general cost for each. - Create a FAQ page:
A Frequently Asked Question page helps cut down on phone time – answering the same questions over-and-over again. - Write articles about the stuff you know.
This is always helpful for users looking for a service provider, this shows them – you know your stuff.
Early users don’t care too much about your company’s vision or mission statement or even its history. While this information is important, this shouldn’t be the first thing the visitor sees. The potential buyer is more concerned about their own needs, tell them how you can satisfy their needs.
Following these steps will make your website easier to read and will definitely help your visitors make an informed buying decision. Most websites don’t do this and so you’ll be one step ahead of the game.
For more on the subject check out:
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